Every day we hear news about American systems for processing and distributing of taxi orders. In particular, about Uber. The news that the Americans are starting to work in certain cities in Germany always causes press hype and uncertainty regarding changing the rules of the game.
Cologne became the next city in Germany where UBER has come. Some companies which specialize in transportation of people and a chauffeure-limousine services began to cooperate with Uber. But is all this right? Is there an alternative to this way? How do Cologne firms compete?
It looks like Mr. Hashim Akman, the owner of the chauffeur limousine service Taxi Aktiv Köln, knows the answer to the last question.
Taxi Aktiv Köln is a company with 25 years of success. During this time, they have become a leading service in Cologne and the region. This year, they began to introduce a digital approach, after becoming a premium partner of UTC-Software. Instead of writing on paper and manually managing the fleet, PCs with software were installed. They can do almost everything:
- receive calls;
- store customer data,
- even have their own call robot.
The software also has its own autonomous map service, so the company does not pay extra fees to third-party services. In addition, it is an innovative software for accounting, which allows to automate a large number of routine operations. Instead of wasting time on such operations, the dispatchers can accept and process more orders, and, as a result, earn more money for the company.
Instead of radios, drivers have tablets and smartphones with software installed, where they can see and take the orders, navigate and inform about arrival by pressing just a few special buttons.
They were also provided with the client application bearing the name of the company - “Taxi Aktiv Köln”. Thanks to the application, ordering a car with a smartphone is now simpler than ever. The app runs on Android and iOS devices and has everything that is needed for efficient work: possibility to enter the address, destination, to see city plan, to use independent cartography configured for taxi and chauffeur-limousine services and to receive messages about car arrival.
Another novelty was the introduction of automatic booking. It is installed in hotels and restaurants. The client pays 9€ once and receives a fully autonomous wireless button that supports Wi-Fi and is powered by an environmentally friendly battery. The absence of extra wires and the minimum use of electrical energy are also good for the environment. The automatic booking button has a built-in LED backlight that glows green after accepting the order and until the car arrives at the pick-up point. Then there is an automatic call to the hotel reception or restaurant bar telephone.
But why did Taxi Aktiv Köln need digitalization at all? Is it just to oppose Uber?
The company simply did not want to integrate into another company. They wanted to be independent and develop independently in their region. For Taxi Aktiv Koeln, digitalization has become the means by which the company has maintained its independence and is now moving forward in development.
Therefore, we can say with confidence: Taxi Aktiv Koeln is ready for the challenges of the modern day. Taxi Aktiv Köln is not a large company but can guarantee its customers fixed rates and good quality service. Thanks to the app with its own independent map service, convenient dispatcher software, automatic booking, digital marketing on Facebook, Instagram, Google Ads and its own web page, the company has the potential and ambition to be the leader in Cologne
The example of Taxi Aktiv is truly inspiring. They believe in themselves and strive to be the best. This is a universal formula for success.
Our goal is to be completely independent and offer our customers the best possible service which will allow any company to be on the same level with major market players and build a business for people and for the sake of people in their region.