Growing and attracting new customers is the basic task of any business, regardless of whether your company is new or a recognized market leader.
We are convinced that this task cannot be achieved in just 3 or 5 steps. The solution should be a comprehensive approach, both on the part of the quality of services and on the part of fulfilling marketing tasks. In addition, these should be done synchronically.
WHAT IS IMPORTANT TO DO AT THE BEGINNING OF THE MARKETING WORK?
1. Create and describe the benefits of your service. It is necessary to create a wide range of options: transfers to the airport, the opportunity to pick up at the station, medical trips, transportation of children to school and so on. Description of services is the core of commercial applications.
2. Identify for whom your service will be the most suitable – your audience. Set up a targeting strategy based on the age and profession of your potential customers. The more delicately you do this, the more customers you will get. Consequently, your service will be used again and again.
3. Organize an advertising campaign. Creation of pages in social networks, their support, promotion, contextual advertising and targeting - all these are digital marketing tools. If you have your own App, you need to promote it as well. Especially - if a large number of orders come through it. Manage and optimize your promotion based on numerical data only.
HOW TO PROMOTE YOURSELF ON THE INTERNET?
Creating and configuration of contextual advertising on Google
Creating a web-page of your service on social networks. Promotion using the functionality of Facebook, Instagram, Twitter. Filling pages with different content, taking into account the specifics of each network:
Useful texts, photos / video content and advertising with wide coverage - for Facebook.
Work with stories, creating photo / video content - for Instagram.
Memorable slogans, short informative texts and news posts - for Twitter.
Creating a website for your service. An informative website with vivid visualization will emphasize the credibility and high status of your company. It will also become a strong argument during negotiations.
SEO promotion. This is a challenge for professionals. But thanks to it, your pages will appear first in the search results on main search engines like Google or Yahoo. Therefore, a large number of people will know about you.
Video advertising on Youtube. This will be useful in case of scaling and approaching the market leaders.
These tools will convey your message to a large number of people, some of whom will surely become your customers. Digital promotion on the Internet allows to completely do without paper leaflets, which will reduce deforestation.
Promotion through digital marketing is a complex task. Each of the items listed above is a separate specialization. It is difficult and time-consuming to realize this alone. Therefore, in any case, our advice is to turn to the professionals.
UTC-Software provides a full range of marketing services. We know how to achieve high positions for your company on Google and what should be on the pages so that people remember you and turn to you. We will help to promote your business in the right manner.
All of the above are just marketing tools, not marketing itself. Good support is not enough, because you need to make sure that the client comes back to you again and again. To do this, you need high quality services.
WHAT DOES A GOOD CHAUFFEUR-LIMOUSINE SERVICE MEAN?
1. First of all, it means convenience of the order process, a variety of channels. The chauffeur-limousine service is used by people of different professions and ages. The younger generation is digitalized and often uses a smartphone for any purchases. The older generation may prefer to order a limousine in the traditional way – by making a phone call. Auto-booking service is suitable first of all for the restaurants and hotels, but is also might be needed for other cases. All these options are present in the UTC-Software ecosystem and are configured, according to your desire, in one package.
2. Second, the cars should arrive punctually, at the time shown in the app. When the drivers are punctual, the clients can more confidently plan their time. If you look at the statistics of reviews in Google AdWords, you can see that customers are most often dissatisfied with the cars being late, it is also the first reason why customers cancel the order. Imagine, there is rain, the car of your service doesn’t arrive punctually, and someone nearby offers his service. Even if twice expensive, the client will cancel your order and get into that car. By eliminating this drawback with the help of the UTC-Software ecosystem, you will have another point in the advantages list of your service.
3. Third, a good taxi service should have clean and modern cars. It is always a pleasure to travel in a clean car. It is twice pleasant if it has a modern engine, with less CO2 emissions. The mathematical formulas developed in the UTC-Software ecosystem will help you choose the best routes and reduce the amount of harmful gas emissions.
4. Next, specialized and additional services. Add a child seat, transfer children to school using the remote parental control option. Get a license for drivers for medical trips, add cars adapted for disabled people. Or you can add even ordinary little things, like a bottle of water during the trip, or the Internet in the cabin.
With all this your service will gain a reputation of being really careful about its customers. Consequently, they will come back to you again and again.
UTC-Software will support you in all stages of your business promotion. Are you open to new? Do you have a leader psychology? Then we will work well together.