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15.11.2019

FAREWELL TO THE RADIO: BEGINNING OF DIGITALIZATION IN TAXI INDUSTRY

FAREWELL TO THE RADIO: BEGINNING OF DIGITALIZATION IN TAXI INDUSTRY

The era of walkie-talkies has come to an end!

In the last months of 2019, it is quite possible to say that the above thought is no longer a thesis, but an axiom. The rejection of walkie-talkies in favor of computer systems and software solutions, lies at the heart of the word “digitalization”. In the taxi business, this trend is equally fashionable both in large cities and small towns.

Why did walkie-talkies become useless?

To answer this question, let’s analyze: which work processes take place in the orders control and processing center after the transition to a digital environment?


So...

At 7:00 am the dispatcher starts his working shift by entering his account.

At 7:05:31 am a call comes from a mobile phone number. The number is unknown, therefore - the customer contacts the service for the first time.

With just one button the dispatcher enables communication and at the same time, the order card is loaded. In fact, the client profile is generated by the software, and now his trips will be stored for a month on the company's internal servers.

In around 7 seconds the order is placed and if the customer is contacting for the first time, his profile will be created at the same time.

Then the order enters the queue distribution system. This system works automatically. In just a matter of milliseconds, the software will figure out which driver will reach the point A fastest and take the client to the point B quickest, avoiding traffic jams.

At 7:45 am the car drives up to the client's address (point A). When being 400 meters away from the target, a signal was sent to the control room and the software automatically informed the client that the car had arrived and that he should leave his house.

When the driver begins implementing the order, the system also automatically queues him in the sector where point B is located.

The distribution of orders by walkie-talkie was based on the human factor. After receiving an order, the dispatcher assigned the driver he wanted. He had to keep in mind where each car is located. It did not look optimal. In addition, under such a scenario, the risks of unfair distribution of orders between drivers increased many times.

So, these are the benefits of a taxi service after saying goodbye to walkie-talkies and moving into the digital dimension:

  1. Increased processing speed. It used to take at least 20 seconds; now - from 3 to 7 seconds.
  2. Automated distribution of orders. The rules of the game became understandable and transparent for drivers. Dispatchers don’t waste time on finding and informing a driver about an order.
  3. The drivers are provided with cartographic data, including traffic jams.
  4. The clients are provided with more information. They know exactly when the car will arrive.
  5. Tasks and functions of personnel in the central are optimized. The number of employees is reduced.
  6. Digital marketing is launched.
  7. Increased number of customers due to more order channels. Consequently - the income of the company and each of its employees also increased.

Most importantly, the taxi carrier service remains an independent firm. For example, in an agreement with UTC-Software, a service receives the dispatcher software at a fixed, affordable price. We give the carrier company a chance to be independent and earn money on its own. We do not repeat the mistakes of large corporations.

There is another advantage coming as a result of saying goodbye to walkie-talkies. It is the possibility of business expansion both geographically and in the range of the transport services provided. From one center and one software, you can manage several cities. The digital system also allows you to take into account all the data about the driver and his transport, while integrated accounting makes it easy to record all the data on the basis of which you can make profitable decisions.

Shifting from walkie-talkies to digitalization brought many opportunities that, in recent years, have changed the taxi market beyond recognition. By making that shift, taxi services were able to implement the main goal - to pick up the client as quickly as possible.

But is there a limit to perfection? And what will happen next?

The latter is a completely different story.

Taxi
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